How To Sell High Ticket Consulting Services
When it comes to selling high ticket service or products on the internet, it can be very challenging. Here’s the good news, you don’t have to be an expert because this guide will help you understand and create a simple but high-converting sales funnel.
Goal: To sell your high ticket service or product with ease.
First and foremost, any product or service that costs more than $1,000 and offers clients a lot of value would be considered a high ticket item.
The problem is that it’s hard to get someone to pay you $1000+ if they don’t know who you are or what your business is all about.
BUT… Once you solve that problem, you’ll be able to take your business to 7 figures and beyond in no time.
So, how do you get someone to pull out their credit card and drop a boatload of money on your services/products?
You’re likely going to need a High Ticket Smart Funnel.
Let’s dive in…
What is a High Ticket Smart Funnel?
The basic concept of a High Ticket Smart Funnel is to provide a free piece of valuable content. This piece of content must be a video presentation that breaks down in steps how your service or product can solve your visitor’s problems.
This process consists of a few web pages, paid and organic traffic, a few email
follow-ups, and an enrollment phone call.
Let’s dive in…Take a look at the BIG picture below. This overview will help you understand the step-by-step process of a smart marketing system.
1.- Traffic: On the far left of the figure above, we have traffic: YouTube Ads, Instagram Ads, Facebook ads, Google ads, or any organic traffic source. Choosing the right traffic source will depend on your ideal client, and remember, paid traffic will get you faster results.
2.- Lead Capture Page: We send traffic to a “Lead Capture Page.” My marketing friends call this a “Landing Page” or “Registration page.” On this page, the visitor can enter their name, email, or even phone number if you desire. This information is then added to a CRM, customer relationship management software, which will allow you to follow up with potential clients over the long term.
3.- Video Presentation Page: Once your visitor enters their information, they will be taken to your video presentation Page. This page is key because this is where your visitor will consume your marketing message and learn how your service/product can help solve their problem. The video on this page is usually around 10-40 minutes in length, and it’s the best way to build trust with your potential clients.
4.- Calendar Page: After clicking over from the video presentation Page, your prospect will land on your Calendar Page, where they will have a chance to book a call with you and your team.
5.- Questionnaire Page: After booking a time, your prospect will be redirected to a Questionnaire Page. The purpose of the questionnaire page is to help you and your team filter out the qualified from those who are not.
6.- Thank You Page: After picking a date, time on the calendar and filling out the questionnaire, the potential prospect will be directed to your thank you page, which is also your Pre-Frame page. The purpose of this page is to confirm that you’ve received their information and provide a bit more value. This content can be a video, an interview you have participated in. You want to start pre-framing their thinking and behavior before the call, so they see you as an authority.
7.- Pre-Call Sequence: Before the call, your prospect will receive emails and text reminders containing the calling plan. This step is essential, and we want the potential to start consuming more of your content before the call.
8.- Sales/Enrollment Call: The purpose of the enrollment call is to convert potential prospects into paying clients..
9.- You enroll your new clients and begin your onboarding process.
For your High Ticket Smart Funnel to be a success, you’ll need the following:
- Before you can begin setting up your funnel, you need to create an account with a funnel builder provider to share our best-performing funnel with you.
- You’ll also need to sign up with an email service provider as well as a calendar scheduling tool.
Visit our free resource page to see the list of all the tools and software we recommend
A High Ticket Smart Funnel is time-consuming and expensive to set up, but it can be highly profitable if it’s done right.
A High Ticket Smart Funnel will not only help you move prospects down your buyer journey without any distractions, but it will also help YOU WITH THE FOLLOWINGS:
- Build trust with your potential prospects.
- Book your calendar with qualified visitors.
- Turn your visitors into paying customers.
Here are a few additional resources that will help you out on your journey.
- Turn your prospects into clients in 72 hours or less (VIDEO)
- YouTube Advertising Services
- Pinterest management services
- Marketing for coaches
- Lead generation tools
- Done for you sales funnels
- Best prospecting tools
- Sales funnel VS Website
- How to sell high ticket consulting services
- How to create a YouTube video ad
- How to Build a High-Ticket Sales Funnel
- Best platforms to create and sell online courses
- Best email platforms for small businesses
- Best online business courses for beginners